theMagic5

The essence of THEMAGIC5 is to create a better swimming experience, free from distractions. Their mission is simply to create a better swimming experience for every swimmer out there. They don't believe there's a "one size fits all" solution when it comes to swimming goggles. Therefore they use their Optimal Fitting Technology to find the best fit for each customer.

Through the scanning software in their app, their goggles are custom-made to measure for each customer. Advanced robotics to manufacture each unique fit, leads to a better swimming experience – free from distractions such as leakage and suction marks.

Top facts

• The only custom-fit swimming goggles on the market
• Our algorithm and the approach to solving problems of Customization at scale is our core
• Using advanced robotics manufacturing
• 120,000+ customers around the world
• The two world-class athletes, Jan Frodeno and Matt Grevers, joined as investors